Focus Group Interview and Pitch

 

This is my focus group interview that I filmed with a small sample of people. They ranged in age to get varied answers. We showed them a pitch which included mood boards, the song, the lyrics, three summary ideas as well as names for the band and song title. This all helps make decisions as we can base it on the reply of the focus group. We also asked open questions to allow people to give additional ideas and opinions to our pitch. We got the focus group to fill in a questionnaire whilst doing the pitch to get physical feedback that they may not have had chance to say during the pitch.